News of the Nature Coast of Florida

Call it Bama's economic stimulus.

The Crimson Tide's championship season has pumped untold millions of dollars into the state's economy and after Thursday night's national championship victory, additional millions are being generated.

Retailers carrying Alabama apparel, books and merchandise scored big as many shoppers bought their products not only for gifts during the holiday shopping season but even after Christmas in the weeks leading up to the championship game.

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